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Muhammad A. Yunas

Physical AI & Industrial Autonomy GTM Leader | Senior Director, Product Marketing

New York, NY • Yunasmuh@gmail.com • (401) 248-3664 • muhammad-yunas.com • linkedin.com/in/muhammad-yunas

Updated October 2026

Executive Summary

I specialize in Physical AI, Industrial Autonomy, and Agentic AI — helping enterprise organizations commercialize AI systems that sense, reason, and act in the physical world.

For 18 years, I’ve entered technically complex, long-cycle B2B markets before category language exists — building GTM architectures that convert buyer skepticism into signed contracts at scale. My work spans Schneider Electric, Dell Technologies, Uptake, UST, and enterprise AI clients, where I’ve led GTM for OT/IT convergence, predictive operations, cyber-physical resilience, and industrial SaaS.

I created the Industrial Autonomy Stack, the Physical AI Cockpit, and the GTM Architecture — Sense → Reason → Act — frameworks used to help enterprises adopt AI systems that interact with physical operations. My GTM Library includes eight executive briefs on how industrial autonomy actually gets bought.

Impact Highlights

  • $150M+ revenue influence
  • 42% win-rate lift
  • 38% market share growth
  • 3–5× ACV expansion
  • 40% sales cycle reduction
  • 95%+ retention
  • $700M+ portfolio GTM ownership
  • $24M net-new pipeline generated
  • 80% director-level promotion rate among mentored PMMs

I build category language before the market has it.

I align product, sales, engineering, and executive leadership.

I help teams commercialize what they build.

Core Competencies

  • Physical AI GTM Strategy
  • Industrial Autonomy Commercialization
  • Agentic AI GTM
  • Category Creation & Narrative Architecture
  • OT/IT Convergence GTM
  • Digital Twins
  • Pipeline Generation & ABM
  • Enterprise Adoption GTM
  • Sales Velocity & Enablement
  • PLG & SaaS Economics
  • Competitive Intelligence Systems
  • Cross-Functional Revenue Alignment

Professional Experience

Senior Director, Product Marketing — Interim & Fractional

Independent Consultant | New York, NY | Jul 2024 – Present

Physical AI and Agentic AI GTM counsel for enterprise B2B organizations commercializing AI systems that sense, reason, and act in the physical world.

  • Architect GTM frameworks for Agentic AI and OT/IT convergence platforms spanning edge intelligence, predictive operations, and cyber-physical security.
  • Serve as strategic quarterback between product management and enterprise sales teams — aligning narrative, positioning, and adoption GTM.
  • Shape Physical AI and Industry 4.0 category narratives through publications, executive advisory, and industry panels.
  • Drove 80% director-level promotion rate across 8+ mentored GTM professionals.

Frameworks Developed: Industrial Autonomy Stack • Physical AI Cockpit • GTM Architecture — Sense → Reason → Act • OT/IT Convergence GTM • Agentic AI Commercialization • Industrial Autonomy GTM Framework

Senior Director, Product Marketing — UST

Aliso Viejo, CA | Dec 2022 – Jun 2024

  • Drove $9M new revenue (30% YoY) and largest regional pipeline in company history by repositioning capabilities as Physical Operations Intelligence.
  • Expanded customer engagement 75%, reduced CAC 15%, and tripled conversion rates via ML-driven buyer journey redesign.
  • Identified $10M untapped market opportunity, delivering 34% incremental revenue through structured cross-functional GTM.

VP, Product Marketing — Process & Manufacturing

Uptake Technologies | Chicago, IL | Dec 2021 – Oct 2022

  • Led GTM for $50M+ industrial AI platform serving heavy manufacturing, energy, and process industries.
  • Commercialized OT/IT convergence narrative for predictive maintenance and APM — reducing sales cycles 40% and increasing target account engagement 35%.
  • Eliminated $2M annual wasted spend via AI-driven industrial segmentation; lifted marketing ROI 15%.

Senior Director, Product Marketing — Cyber Recovery & Data Protection

Dell Technologies | Boston, MA | Jul 2018 – Nov 2021

  • Repositioned $500M+ cybersecurity portfolio as cyber-physical resilience — increasing win rate 42% and market share 37%.
  • Scaled AI-powered onboarding to 5,000+ users annually, reducing time-to-value 25% and lifting NPS +25 points.

Senior Director, Product Marketing — Partner & Channel

Dell Technologies | Boston, MA | Jan 2016 – Jul 2018

  • Generated $24M net-new pipeline through modular messaging frameworks.
  • Reduced partner sales cycles 66% with standardized competitive playbooks.
  • Trained 200+ partner sales professionals across NA & EMEA.

Senior Director, Product Marketing — Intelligent Physical Operations (Early IIoT)

Schneider Electric | Boston, MA | Jan 2012 – Dec 2015

  • Scaled early IIoT platform from launch to $75M+ revenue in 18 months with 38% market share.
  • Increased average deal size 35% and expanded enterprise wallet share from $500K → $1.2M.
  • Built cross-regional GTM playbooks bridging physical security, OT, and IT buyers.

Director, Product Marketing — DCIM (Origin of Physical AI)

Schneider Electric | Boston, MA | Sep 2006 – Dec 2011

  • Defined and commercialized the DCIM category, establishing the GTM architecture for what is now recognized as Physical AI.
  • Drove $32M revenue growth across 12+ launches with 45% first-year adoption.
  • Executed $120M TAM expansion through analyst ecosystem (Gartner, Forrester, IDC).

Education & Certifications

Seton Hall University — M.A., Diplomacy & International Relations; M.A., Corporate & Public Communications

University of Rhode Island — B.A., International Business & Political Science

Certifications: Certified PMM (PMA) • Cloud AI Pro (Oracle) • Ethics in Generative AI (Google) • Social Media Analytics (MIT) • HubSpot PMM

Languages: English, Punjabi, Urdu, Hindi

Industry Leadership & Publications

  • Silicon Meets Steel — Physical AI category narrative
  • Physical AI Cockpit — GTM framework
  • Industrial Autonomy Stack — Operating model
  • GTM Architecture — Sense → Reason → Act
  • Agentic AI Commercialization
  • Mastering a Product Launch (PMA)

Speaking: Physical AI commercialization, Agentic AI in industrial operations, OT/IT convergence GTM

Org Development: 80% promotion rate among senior GTM staff