Enterprise GTM Proof
Real commercial rebuilds — category creation, OT/IT convergence, cyber-physical resilience, and Physical Operations Intelligence — with documented pipeline, share, and cycle outcomes.
Early DCIM market with fragmented buyer understanding. Defined and commercialized the category as the infrastructure layer of Physical AI — analyst relationships, standardized messaging, and 12+ coordinated GTM launches.
$32M revenue growth · 12% → 38% share · $120M TAM expansion
Read GTM transformation playbook →
Security portfolio perceived as pure data protection. Reframed around physical operational uptime for asset-intensive enterprises — outcome messaging, competitive plays, and AI-powered partner onboarding.
42% win-rate lift · 37% share growth · $24M net-new pipeline
Match this constraint in the Cockpit →
Predictive APM trapped behind feature language. Unified OT Sponsor, IT Champion, and CFO Economic Buyer under one Physical Operations Intelligence narrative with structured POCs.
40% cycle cut · 35% engagement lift · $2M waste removed
Read full OT/IT case →
Capabilities spread across manufacturing, supply chain, and engineering with no platform story. Repositioned under one narrative; redesigned buyer journeys with ML-driven segmentation.
$9M new revenue · 75% engagement · 15% CAC reduction
Read GTM OT-IT playbook →Independent counsel for leadership teams commercializing AI in physical environments. Structured adoption paths, edge intelligence narratives, and mentoring that treats sales as a primary customer.
80% director-level promotion rate across mentored GTM professionals
Start an advisory conversation →