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Available for Executive GTM Leadership
gtm_architecture_v18.0

> INITIALIZING INDUSTRIAL GTM KERNEL...

> ESTABLISHING OT/IT CONVERGENCE HANDSHAKE...

> CONNECTION SECURE: PHYSICAL_AI_ECOSYSTEM

> PARSING 18 YEARS OF ENTERPRISE REVENUE DATA...

> STATUS: READY FOR EXECUTIVE SCALE.

The Executive Who Commercializes AI for the Physical World.

Physical AI & Industrial Autonomy GTM Leader with 18 years commercializing OT/IT convergence, Industry 4.0, IIoT, and cybersecurity — transforming complex enterprise platforms into compounding revenue engines.

Available for VP GTM · SVP Revenue · Head of Product Marketing Leadership
View Track Record ↓ Case-Study Cockpit Autonomy Stack Download Resume (.PDF)
Physical AI GTM Agentic AI OT/IT Convergence Industry 4.0 Cyber-Physical Resilience IIoT Commercialization Enterprise B2B SaaS
Enterprise Revenue Influence
Pipeline Net-New Pipeline Created
Higher Competitive Win-Rate Lift
Category Leadership in Emerging Industrial Tech

Physical AI & Industrial Autonomy GTM Leadership

I help enterprise organizations commercialize AI systems that sense, reason, and act in the physical world.

Physical AI is the discipline of commercializing AI systems that sense, reason, and act in the physical world. Industrial Autonomy is the operating model that enables these systems to scale across manufacturing, energy, logistics, and critical infrastructure. The Industrial Autonomy Stack defines how these systems are built. The Physical AI Cockpit defines how they are operated. The GTM Architecture — Sense → Reason → Act defines how they are adopted.

New: The Industrial Autonomy GTM Library

Eight Executive Briefs on How Industrial Autonomy Gets Bought

Explore the Library

New: The Industrial Autonomy GTM Library

Explore the Library

Industrial Autonomy Stack. Coming Online.

Digital twin, Physical AI, edge inference, then orchestration.

Bringing layers online…

A Career Built at the Intersection of Steel and Silicon.

The rarest skill in enterprise technology is not knowing the product — it is making industrial buyers say yes before the category language exists. That is what I have executed for 18 years across DCIM at Schneider Electric, cyber-physical resilience at Dell Technologies, and Physical AI today.

I bridge the historic divide between plant floor OT operators and boardroom enterprise IT executives — serving as the strategic quarterback between product management and sales to convert buyer skepticism into signed enterprise contracts.

"Most Physical AI companies fail at commercialization because they hire SaaS GTM leaders who don't understand OT environments. The winners will be led by executives who can speak both languages fluently."

— Muhammad Yunas

Commercial Outcomes. Not Slideware.

Scaled Strategic Growth Business (OT/IT Flagship)
Enterprise Revenue Influence
Pipeline Net-New Pipeline Created
Higher Competitive Win-Rate Lift
Faster Sales Cycle Compression
Rebuilt Quota Attainment
Category Leadership in Emerging Industrial Tech
Deeper Target-Account Engagement Lift
Flagship GTM Playbook

From New Entrant to Category Leader — OT/IT Convergence

How an unstructured Physical AI / IIoT motion became a CFO-aligned commercial engine: ICP rebuild, narrative overhaul, and 60-day POC architecture.

Strategic Capabilities That Drive Market Leadership.

Physical AI GTM Strategy

Architecting end-to-end go-to-market engines for AI platforms that sense, reason, and act in the physical world — defining ICPs, category narratives, and sales velocity motions.

OT/IT Convergence GTM

Bridging the deep divide between plant-floor OT operational stakes and enterprise IT governance — crafting positioning that aligns maintenance heads, plant managers, and CIOs.

Agentic AI Commercialization

Translating autonomous inspection, closed-loop process control, and real-time inference into quantifiable operational ROI and board-level risk reduction.

Cyber-Physical Resilience

Repositioning data protection and cybersecurity around physical operational uptime — elevating critical infrastructure defense into board-level strategic mandates.

Partner Ecosystem Architecture

Scaling channel, SI, and hyperscaler co-sell programs (AWS Greengrass, Azure IoT Hub) to accelerate pipeline velocity and expand regional wallet share.

Sales Velocity & Enablement

Arming technical enterprise sales and engineering teams with modular competitive playbooks, shortening deal cycles in complex accounts.

Proven Domain Execution Across Asset-Intensive Markets.

Discrete Manufacturing

OT/IT narratives for plant managers and CIOs — SCADA/DCS accounts, predictive uptime, and CFO-aligned EBITDA cases.

Open industry playbook

Energy & Renewables

Asset performance and risk reduction for generation and renewables fleets — APM motions that clear OT sponsor and IT governance.

Open industry playbook

Oil & Gas (Upstream/Downstream)

Cyber-physical resilience and operations intelligence for upstream assets and downstream reliability programs.

View related cases

Automotive Tier 1

Smart-factory GTM for Tier-1 suppliers — compressing enterprise cycles with structured POCs and dual OT/IT buyer maps.

Open industry playbook

Smart Factory & Automation

Physical AI category language for automation platforms that sense, reason, and act on the plant floor — not feature lists.

Open Autonomy Stack

Supply Chain & Logistics

Physical Operations Intelligence across manufacturing and logistics — unified narrative where buyers once saw disconnected services.

View related cases

Commercial Execution. Not Job Descriptions.

Jul 2024 — Present

Senior Director, PMM (Interim & Fractional)

Independent Strategic Advisory · New York, NY

  • Providing executive Physical AI and Agentic AI GTM counsel for enterprise B2B organizations commercializing AI systems operating in the physical world.
  • Architecting commercial frameworks spanning edge intelligence, predictive operations, and cyber-physical security as the strategic quarterback between product management and sales.
  • Mentoring senior GTM staff and developing 8+ professionals into director-level leaders.
Dec 2022 — Jun 2024

Senior Director, Product Marketing

UST Global · Aliso Viejo, CA (NA & EMEA)

  • Drove new revenue growth and generated the largest regional pipeline in company history by repositioning capabilities around Physical Operations Intelligence.
  • Deepened enterprise engagement, cut acquisition cost, and lifted conversion through ML-driven buyer journey redesign.
  • Identified and captured an untapped market opportunity through structured cross-functional GTM execution.
Dec 2021 — Oct 2022

VP, Product Marketing (Process & Manufacturing)

Uptake Technologies · Chicago, IL ($50M+ Industrial AI Platform)

  • Commercialized the OT/IT convergence narrative for predictive maintenance and APM across Caterpillar, BHE Renewables, and heavy process manufacturing accounts.
  • Shortened enterprise sales cycles and deepened target-account engagement by unifying Sales, Product, and Customer Success under one narrative.
  • Eliminated wasted ad spend via AI-driven industrial segmentation, lifting marketing ROI and conversion.
Jan 2016 — Nov 2021

Senior Director, Product Marketing (Cyber Recovery, Data Protection & Channels)

Dell Technologies · Boston, MA ($500M+ Global Portfolio)

  • Repositioned a $500M+ cybersecurity portfolio as "cyber-physical resilience," connecting data protection directly to operational uptime for asset-intensive enterprises.
  • Raised competitive win rates, expanded market share, and lifted division NPS to historic highs.
  • Built net-new enterprise pipeline and shortened partner sales cycles across 200+ channel partners in North America and EMEA.
Sep 2006 — Dec 2015

Director & Senior Director, Product Marketing (DCIM & Intelligent Physical Operations)

Schneider Electric · Boston, MA (Origin of Physical AI)

  • Spearheaded early IIoT platform launch, scaling it into a strategic revenue business in 18 months and helped establish category leadership in emerging industrial technologies.
  • Grew enterprise wallet share per account and increased average deal sizes.
  • Defined and commercialized the DCIM category from inception — pioneering Schneider's enterprise SaaS playbook with sustained revenue growth across 12+ launches.

From Inception to Category Leader: Scaling Intelligent Operations.

The Challenge

Bridging physical security and sensor infrastructure with enterprise operational IT. Legacy sales motions treated hardware and monitoring as commoditized point solutions rather than an intelligent uptime platform.

The GTM Strategy

Engineered a unified OT/IT positioning framework across global regions (NA, EMEA, Middle East). Established cross-regional enablement playbooks that positioned edge data collection as high-margin operational intelligence.

Documented Commercial Results

  • Strategic revenue business built in 18 months
  • Category leadership in emerging industrial technologies
  • Expanded enterprise wallet share per account
  • 3 Industry Awards earned for launch campaign excellence

Ideas I'm Publishing & Defending.

Author · Industry Thesis

Silicon Meets Steel

Why Physical AI is the next $500B industrial category and why pure SaaS playbooks fail on the plant floor.

Read Thesis
Contributing Author · PMA Book (2023)

Mastering a Product Launch

Practitioner methodology for commercializing complex B2B platforms, coordinating analyst relations, and building sales velocity.

Read Excerpt
Board-Level Strategic Framework

The Cyber-Physical Resilience Mandate

Connecting enterprise cybersecurity directly to machine uptime, industrial safety, and executive governance.

Read Framework

Strategic Range. Proven Execution.

GTM & Product Marketing

  • Physical AI GTM Strategy
  • Agentic AI Commercialization
  • Category Creation & Narrative
  • Industry 4.0 Market Entry
  • OT/IT Convergence GTM

Revenue & Velocity

  • Pipeline Generation & ABM
  • Sales Enablement & Playbooks
  • PLG & Enterprise SaaS Economics
  • Partner Ecosystem Architecture
  • Cross-Functional Alignment

Domains & Frameworks

  • Cyber-Physical Resilience
  • Industrial IoT & Predictive APM
  • Edge AI & Edge Inference
  • DCS, SCADA & Sensor Telemetry
  • Competitive Intelligence Systems

Education

  • Seton Hall University — Master of Arts in Diplomacy and International Relations
  • Seton Hall University — Master of Arts in Corporate and Public Communications
  • University of Rhode Island — Bachelor of Arts in International Business and Political Science

Ready for a 90-Second Conversation?

Portrait of Muhammad Yunas, Physical AI & Industrial Autonomy GTM Leader

I'm available for executive VP GTM, Head of Product Marketing, and strategic advisory conversations with enterprise organizations commercializing AI for physical environments. If you're building the industrial AI infrastructure of the next decade — I want to talk.

Book 15-Min Intro