Building end-to-end narratives for Physical AI platforms — moving beyond feature lists to establish CFO-aligned business cases that shorten sales cycles.
Bridging the historic divide between Operational Technology and Information Technology — building messaging that resonates with plant floor OT buyers and IT decision-makers.
Leading through influence, vision, and execution. I specialize in building and mentoring tight, high-performing 4-6 person product marketing teams.
Treating the sales force as the primary customer. Developing dynamic battle cards, value calculators, and objection-handling playbooks.
Elevating OT security into board-level conversations — creating the "resilience" narrative that unlocks CISO access and differentiates from pure analytics vendors.
Architecting and executing over 24 major product and category launches. Defining the ICP, building the foundational GTM motion, and cross-functional quarterbacking.